Art Director / NYC
flwrboy
Branding, Logo Development, Graphic Assets & Layouts
Graphic posters designed to emulate the cover of a fashion magazine.
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logo development
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Strong color identity is key to brand development - blue is a traditional menswear color, made exciting in bright shades of cobalt and teal. Paired with crimson and an unapologetic orange, the brand palette feels dynamic but approachable for the customer.
Layout for the brand's seasonal lookbook. The playful spirit of the brand is maintained through the punchy product title, while ensuring information is clear and immediate for buyers.
flwrboy is a men's clothing company creating fun, graphic and dynamic shirts. All branding development was done with the aim to communicate this mission - menswear that doesn't take itself too seriously.
Motion graphics for social media and web incorporate punchy, irreverent text and strong color.
About Matthew
Matthew Wallace is a NYC native, designer and travel lover. With a background in print and fashion design he brings a keen eye and strong visual identity to all his creative projects.
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